VAUGHT AUCTIONS IS A FAMILY BUSINESS
Our focus is to provide strategic planning and timely execution of our professional auction services tailored to the individual needs of each auction client.
Our core values revolve around family, faith, honesty, and integrity.
We are headquartered in Austin, Texas.
THE AUCTION METHOD OF MARKETING
We believe the key attribute of an auction, whether it be for the sale of personal property, business assets, real estate or donated items for fundraising, is to capitalize on the basic principle of “The Auction Method of Marketing”, both prior to and during the actual auction.
“The Auction Method of Marketing is one of the oldest marketing strategies in the world. Items are identified to be sold on a specific date and time. These items are then marketed far and wide as to their quality and quantity well ahead of the auction to attract potential buyers. The marketing effort leading up to the actual auction not only alerts potential buyers as to what will be sold and when, but also creates a sense of urgency which is culminated by the classic 'call to action' before the auction hammer falls. Then, the item is sold for market value on auction day, no matter if the auction is for personal gain, commercial gain or charity" - George L. Vaught 2003